Shift in Data Collection trends from 3rd party to 1st party

Jan 8, 2024 | Blogs

Shift in Data Collection trends from 3rd party to 1st party

Data collection and privacy have become hot topics in recent years, with many organizations shifting their focus from relying on third-party data and tags to leveraging first-party data collection setups for a personalized and more targeted experiences. One important aspect of this shift is the use of First Party IDs.

A First Party ID (FPID) is a unique identifier assigned to a user by a website or application they interact with. It is a way for the website or application to recognize and track the user’s actions and behaviors within their own ecosystem. FPIDs able to bypass the browser-based restrictions as they are stored within user’s device post user’s consent. This is in contrast to Third Party IDs, which are typically provided by third-party platforms for cross-site tracking and are now being actively blocked across browsers like Chrome and Safari which makes up-to 85% of the internet users.

Adobe’s WebSDK enables developers to integrate First Party ID tracking with their source code of websites or applications. It equips developers with the code snippets and functionality to capture user interactions, attribute them to specific individuals, transfer and store the information securely.

 By collecting data directly from users, organizations can have a better understanding of their customers’ preferences, behaviors, and needs. There are several advantages to utilizing First Party IDs and WebSDK for data collection and personalized experiences:

 Improved Data Accuracy: As the data is collected directly from their users it results, it mitigates the risk of less accurate or outdated information.

Enhanced Privacy Protection: Setting up a more transparent and privacy-conscious approach to data collection enhances user’s trust for a website or application resulting in better relationships. We can further improve the bridge by reinforcing that the collected data will not be shared with any third-party platforms.

Personalized and Targeted Experiences: Provide tailored content, recommendations, and offers that resonate with individual users thus enhancing the user experience, engagement, conversion rates, and customer satisfaction.

In summary, there is a significant migration in data collection trends from 3rd party data to 1stparty data. First Party IDs and WebSDK will play a crucial role for Adobe users in this migration, allowing organizations to collect accurate data, protect user privacy, and deliver personalized experiences. By adopting these technologies, organizations can stay ahead of the data collection game while creating meaningful connections with their customers.

Ready to embrace the shift? Contact Saarthee today to learn how implementing First Party IDs and WebSDK can enhance your organization’s data collection capabilities and provide personalized experiences for your users.