Case Studies

Built Analytics Portfolio for National Retailer

Built Analytics Portfolio for National Retailer

Background A large national retailer with multiple brick-and-mortar stores and an online presence wants to enhance its decision-making capabilities. They did not have proper reporting or analytics to manage the business and promote growth as leadership was “flying...

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B2B Marketing Execution with Adobe Campaign

B2B Marketing Execution with Adobe Campaign

Background A B2B technology company sought to streamline its marketing efforts and improve campaign execution to drive lead generation and nurture prospects effectively. Marketing was executing campaigns manually via excel spreadsheets where each geographical region...

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Optimized B2B Direct Mail Campaign for a Telecom Company

Optimized B2B Direct Mail Campaign for a Telecom Company

Background The Company was using a “carpet bombing” approach to Direct Mail marketing which was resulting in 25-35% undeliverable mail, an inability to personalize mailings, and millions of dollars in DM spend wasted; as response rates continued to decline. The...

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B2B Direct Mail to Digital Attribution Model

B2B Direct Mail to Digital Attribution Model

Background The company aimed to have a better understanding or attribution of how Direct Mail impacts traffic to Digital, and how cuts/ineffectiveness in DM can cause declines in driving traffic to Dotcom for a proper omnichannel strategy. They want to integrate...

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Mapped Buyers Journey for $10B B2B Org

Mapped Buyers Journey for $10B B2B Org

Background The Company was facing market saturation with little knowledge of their customer journey as sales and marketing operated mostly in mostly silos, data was disparate and disconnected, and little research was available to understand the customer in a...

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Developed Org-Wide Agent Goal Setting Tool

Developed Org-Wide Agent Goal Setting Tool

Background The Fortune 50 telecom company operates nationally with multiple retail stores managed by sales agents pivotal in product promotion, customer assistance, and sales generation. The company aims to enhance sales agent performance management and motivation....

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